Privacy Policy

Introduction

Serious Alpha LLC (“Serious Alpha,” “we,” “us,” or “our”) operates the website serious-alpha.com and provides the Serious Alpha™ trading education system. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to our newsletter, purchase our products, or otherwise interact with our services.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our services.

Information We Collect

Information You Provide

• Account and purchase information: Name, email address, billing address, and payment details when you purchase the Serious Alpha System.
• Newsletter subscription: Email address when you subscribe to The Serious Edge™ newsletter.
• Contact form submissions: Name, email address, and message content when you use our contact form.
• Communications: Any information you provide when contacting us via email or participating in coaching calls.

Information Collected Automatically

• Usage data: Pages visited, time spent on pages, click patterns, and referring URLs.
• Device information: Browser type, operating system, device type, and screen resolution.
• Analytics data: We use Google Analytics to understand how visitors interact with our website. This includes anonymized IP addresses, session duration, and page views.
• Cookies: We use essential cookies for site functionality and analytics cookies for performance monitoring. You can manage cookie preferences through your browser settings.

How We Use Your Information

• To process your purchase and deliver the Serious Alpha System, including indicator access and course materials.
• To send you The Serious Edge™ newsletter and system updates (with your consent).
• To respond to your inquiries and provide customer support.
• To improve our website, products, and services.
• To protect against fraud, unauthorized access, and other security threats.
• To comply with legal obligations.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service providers: Payment processors (e.g., Stripe), email service providers (e.g., Kit/ConvertKit), and analytics providers (e.g., Google) who assist in operating our business. These providers are contractually obligated to protect your data.
• TradingView: Your TradingView username is required to grant indicator access. We share only the minimum information necessary.
• Legal requirements: When required by law, court order, or governmental regulation.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Purchase records are retained for a minimum of 7 years for tax and legal compliance. Newsletter subscriber data is retained until you unsubscribe. You may request deletion of your data at any time by contacting us.

Data Security

We implement industry-standard security measures to protect your personal information, including encrypted data transmission (SSL/TLS), secure payment processing through PCI-compliant providers, and restricted access to personal data. However, no method of electronic storage or transmission is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention requirements.
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email.
• Portability: Request your data in a portable format.

To exercise any of these rights, contact us at [email protected].

California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request deletion of your data, and opt out of any sale of personal information. We do not sell personal information. To submit a request, email [email protected].

International Users

Our services are operated from the United States. If you access our services from outside the United States, your information will be transferred to and processed in the United States. By using our services, you consent to this transfer.

Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

Third-Party Links

Our website may contain links to third-party websites (e.g., TradingView, social media platforms). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies independently.

Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last updated” date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

Contact

For questions about this Privacy Policy or to exercise your data rights, contact us at:

Serious Alpha LLC
Email: [email protected]
Website: serious-alpha.com